Never too many purses
Funky handbags debut in Roseville, Granite Bay shops
By Lauren Weber, The Press-Tribune
A girl can never have too many purses. Lyndi Eimerl of Fuffy J Couture agrees. Eimerl is co-founder of the Woodland-based handbag company that she and her sister, Kristin Morrow, own. The sister duo offers Roseville and Granite Bay one-of-a-kind, handmade designer handbags. “Everyone loves the handbag,” Eimerl said. “The handbag will always fit you and make you feel good no matter how stylish you are.” What sets Fuffy J Couture apart, besides the name, are the bags themselves. Co-founder Morrow, 23, designs each bag to have its own flair. From clutches and hobo bags, to diaper bags and little girl’s purses, each bag is made from selected tapestry and embellished with vintage-inspired fabrics such as silk, chiffon and cotton.
What started out as a pastime for Morrow in high school, turned into a full-fledged business in September 2006. About a year later, the bags made their way into Sacramento shops Krazy Mary’s Boutique and Felicia Strati, and have recently made their debut in Roseville and Granite Bay boutiques. When employees at Silver Spoon Children’s Boutique in Granite Bay saw the one-of-a-kind diaper bags, they snatched up the line. The store carries two diaper bags and a little girl’s purse that owners Kathy Baenziger and Barbara Norman were able to partially design by choosing the fabrics they wanted. Morrow is happy to do custom-designed handbags and does them quite often, Eimerl said. “A lot of people are drawn to us because it’s something different,” she said.
“They’re very eclectic. More like a piece of art than a handbag,” Morrow said. “I have a love of fine arts. That’s what I enjoy most, being artistic.” Not only are the bags different, but the name is as well. But it took some doing to find a way to describe the sisters’ business. “One day it just hit us,” Eimerl said. It seems the girls’ grandfather, Norman Joerger, deemed the nickname Fuffy J when Eimerl was a young girl and like many kids, wasn’t able to pronounce the word, grandpa. Instead, Fuffy came out and being the oldest grandchild, the name stuck. “He found beauty in everything,” Eimerl said.
Once the name was set and bags were designed, Eimerl and Morrow became walking advertisements for their company. “We get a positive response with the bags everywhere we go,” Eimerl said. And now shoppers in the Roseville area can check out what makes these bags stand out. In addition to Silver Spoon, they can be found in Lil’ Suckers and Home Gift Art Boutique in Roseville and Dionna K Boutique in Granite Bay. Cathi Erlandson, the owner of Lil’ Suckers on Galleria Boulevard, sells four styles of Fuffy J Couture children’s purses. She’s always looking for items that are different and local. Plus the designs are cute, she said.
“Right now we’re focused on boutiques because that’s where customers go to get something out of the ordinary,” Eimerl said. In the next five years, they hope to sell their line nationally, if not internationally. “We have a very big vision and big goals,” she said.
By Lauren Weber, The Press-Tribune
A girl can never have too many purses. Lyndi Eimerl of Fuffy J Couture agrees. Eimerl is co-founder of the Woodland-based handbag company that she and her sister, Kristin Morrow, own. The sister duo offers Roseville and Granite Bay one-of-a-kind, handmade designer handbags. “Everyone loves the handbag,” Eimerl said. “The handbag will always fit you and make you feel good no matter how stylish you are.” What sets Fuffy J Couture apart, besides the name, are the bags themselves. Co-founder Morrow, 23, designs each bag to have its own flair. From clutches and hobo bags, to diaper bags and little girl’s purses, each bag is made from selected tapestry and embellished with vintage-inspired fabrics such as silk, chiffon and cotton.
What started out as a pastime for Morrow in high school, turned into a full-fledged business in September 2006. About a year later, the bags made their way into Sacramento shops Krazy Mary’s Boutique and Felicia Strati, and have recently made their debut in Roseville and Granite Bay boutiques. When employees at Silver Spoon Children’s Boutique in Granite Bay saw the one-of-a-kind diaper bags, they snatched up the line. The store carries two diaper bags and a little girl’s purse that owners Kathy Baenziger and Barbara Norman were able to partially design by choosing the fabrics they wanted. Morrow is happy to do custom-designed handbags and does them quite often, Eimerl said. “A lot of people are drawn to us because it’s something different,” she said.
“They’re very eclectic. More like a piece of art than a handbag,” Morrow said. “I have a love of fine arts. That’s what I enjoy most, being artistic.” Not only are the bags different, but the name is as well. But it took some doing to find a way to describe the sisters’ business. “One day it just hit us,” Eimerl said. It seems the girls’ grandfather, Norman Joerger, deemed the nickname Fuffy J when Eimerl was a young girl and like many kids, wasn’t able to pronounce the word, grandpa. Instead, Fuffy came out and being the oldest grandchild, the name stuck. “He found beauty in everything,” Eimerl said.
Once the name was set and bags were designed, Eimerl and Morrow became walking advertisements for their company. “We get a positive response with the bags everywhere we go,” Eimerl said. And now shoppers in the Roseville area can check out what makes these bags stand out. In addition to Silver Spoon, they can be found in Lil’ Suckers and Home Gift Art Boutique in Roseville and Dionna K Boutique in Granite Bay. Cathi Erlandson, the owner of Lil’ Suckers on Galleria Boulevard, sells four styles of Fuffy J Couture children’s purses. She’s always looking for items that are different and local. Plus the designs are cute, she said.
“Right now we’re focused on boutiques because that’s where customers go to get something out of the ordinary,” Eimerl said. In the next five years, they hope to sell their line nationally, if not internationally. “We have a very big vision and big goals,” she said.
Labels: boutiques, designer handbags, designersla, melie bianco handbags
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